Ideas and analysis from the Creative Strategies team.

Technology strategy, semiconductor architecture, product experience, and the future of work.

Latest articles

April 17, 2026 · Austin Lyons

XPO

Conventional wisdom says CPO wins by default as next-gen speeds increase power consumption (SerDes and DSP) and heat dissipation. And CPO overcomes this by replacing the long electrical trace with optics. But what if the current pluggable roadmap can be extended to deal with the power problem? XPO k

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April 24, 2025 · Carolina Milanesi

10 Years On and Apple Watch Has Not Left My Wrist Yet

A decade ago, when I first strapped on the original Apple Watch, I had no idea it would become the most irreplaceable device in my daily life. Ten years later, not only has the Apple Watch never left my wrist, but its role has evolved in ways even Apple may not have fully anticipated. The…

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April 23, 2025 · Carolina Milanesi

From Org Chart to Work Chart: Navigating the Human-Agent Workplace

In the latest episode of my TEQ podcast, I had the pleasure to engaged in an insightful conversation with Alexia Cambon, Head of Research on Microsoft’s Copilot and Future of Work team, about how artificial intelligence and AI agents are fundamentally reshaping the workplace. The discussion explored

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April 6, 2025 · Carolina Milanesi

Microsoft’s Consumer Copilot: Your Personal AI Companion

This week at an event in Redmond that celebrated Microsoft’s 50 anniversary, Mustafa Suleyman, Executive Vice President and CEO of Microsoft AI unveiled a set of new capabilities that are turning Copilot into a personalized AI companion. True personalization begins when your Copilot develops a compr

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March 19, 2025 · Carolina Milanesi

HP Amplify 2025: AI-Powered Productivity Takes Center Stage

This week at HP’s annual Amplify Conference in Nashville, industry leaders are gathering under the theme ‘Driving the Future Together’ to explore how AI is reshaping the future of work. HP unveiled more than 80 new products across its portfolio, making a bold statement about its direction in the AI

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February 19, 2025 · Ben Bajarin

iPhone 16e Positioning in the Market and Apple C1 Strategy

Today Apple officially announced the newest member of the iPhone family, which includes the newest member of the Apple silicon family: the C1 (Cellular 1), their first-party Apple-designed cellular modem. iPhone 16e Position in the Market Where does the new iPhone fit in the current iPhone lineup is

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