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Independent judgment comes from seeing the same transition through different lenses—technical architecture, market structure, human behavior, and business execution.
Meet the teamThe people behind the work
Our team combines engineering, market research, media fluency, cultural perspective, and operational rigor. That range is how we follow change from the architecture to the end user.
01CEO and Principal Analyst
Ben studies how technology transitions reshape competitive advantage and market structure. His work connects semiconductor roadmaps and AI infrastructure to product adoption and business strategy.
02President and Principal Analyst
Carolina examines how people adopt technology and how experience changes product value. Her research spans consumer and enterprise markets, with particular depth in collaboration and employee engagement.
03Senior Analyst
Austin bridges engineering experience with strategic analysis across AI, autonomy, robotics, and semiconductors. His background spans autonomous systems, chip development, and startup software architecture.
04Analyst
Max tracks the intersection of devices, platforms, AI, gaming, and technology culture. His perspective is informed by extensive experience in technology writing and video production.
05Creator in Residence
Maze brings a native Gen Z perspective to how younger audiences discover and engage with technology. They connect emerging products to the media habits and culture shaping the next generation of users.
06Director of Finance
Chana leads the financial and operational discipline behind the firm. She has supported Creative Strategies and its long-standing client relationships since 2012.
How we work
“The best analysis does not stop at what changed. It follows the change far enough to show what decision comes next.”