Ideas and analysis from the Creative Strategies team.

Technology strategy, semiconductor architecture, product experience, and the future of work.

Latest articles

February 3, 2025 · Ben Bajarin

Creative Strategies Welcomes Austin Lyons to the Team

We at Creative Strategies, Inc. are excited to announce that Austin Lyons, the author of the popular semiconductor newsletter Chipstrat is joining our distinguished team. Austin joins the team after spending 2 years at John Deere as a product manager working on the autonomous tractor team. He also p

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January 24, 2025 · Carolina Milanesi

AI-Driven Smart Home Innovations: Transforming Life at Home

In a rapidly evolving tech landscape, the discourse around Generative AI continues to spark excitement and innovation. On the back of Samsung Unpacked and the release of the new Galaxy S25 smartphone family, I had the pleasure to host a panel discussion on the role AI will play in our home. More spe

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December 12, 2024 · Carolina Milanesi

With Android XR Google Bets on AI to Accelerate XR Adoption

As we stand on the cusp of a new era of immersive computing, Google’s announcement of Android XR clearly highlights the role AI, Gemini, can play in broadening the use cases and appeal for extended (XR) technologies. This development comes at a time when the XR market is experiencing a surge of inno

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October 31, 2024 · Ben Bajarin

Arm in the Data Center: The Dawn of a New Era

Introduction: 2024 – The Tipping Point for Arm’s Data Center Momentum As we close out 2024, the semiconductor industry is witnessing a significant shift in the data center market. AI is the most important technology platform shift we have seen in a decade, and perhaps longer.  This fundamental shift

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October 30, 2024 · Ben Bajarin

Meta Orion – The Future Pulled Forward to Today

I had the opportunity to experience the full Meta Orion demo and, like many others who got to try the device, it was truly incredible. I’ll share my experience in the middle of this report, but I want to add some perspective on how Meta is approaching this vs. the way Apple has decided to…

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September 18, 2024 · Ben Bajarin

A Week With iPhone 16 Pro – My Favorite Feature

Having spent the last week with the new iPhone 16 Pro Max I wanted to share a few thoughts. Key Takeaways iPhone 16 Pro vs. Pixel 9 Pro XL Image Battle My Favorite New Feature Pure Hardware Innovation Getting Harder New Experiences Unlocked by Apple Silicon Advances   Image Battle Camera photography

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August 21, 2024 · Ben Bajarin

The Google Pixel 9 Family and the Pursuit of Helpfulness

I have always found it helpful to view Google’s mission/ambition/product goals, etc., within the framework that Alphabet CEO Sundar Pichai consistently emphasizes whenever he speaks publicly.  His eloquent statement of the mission is “To organize the world’s information and make it universally acces

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August 20, 2024 · Ben Bajarin

Snapdragon X Elite and the New Era Battery Life on Windows

While it is easy to get caught up in the excitement of AI features coming to Windows in the new category of PCs called Copilot + PCs, my conviction has always been that the transformational battery life experience would be one of the most compelling reasons to upgrade for consumers and enterprises.

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July 16, 2024 · Carolina Milanesi

Samsung Galaxy Unpacked 2024: Foldables, AI and the Future of Mobile

In an age where technology is not just an extension of our capabilities but increasingly a core part of our daily experiences, Samsung Electronics at the Galaxy Unpacked 2024 event, presented a compelling vision for the future of mobile Artificial Intelligence (AI). Held on July 10, 2024, the event

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