Research | Creative Strategies

Creative Strategies January 18, 2022

Could Intel, Nvidia and Qualcomm’s Radically Different Automotive Strategies Create Opportunities for OEMs But Pain Points For Consumers?

I recently wrote about the automotive sector being the new competitive battleground for semiconductor companies, and announcements from three key chipmakers – Intel, Nvidia and Qualcomm – at CES earlier this month highlighted the extent to which that competition is heating up across four specific ve

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Creative Strategies January 7, 2022

CES 2022 Key Trends Setting the Stage for 2022 and Beyond

Ben Bajarin

CES 2022 has come to a close, and while many of us participated virtually, there was still a lot of news to take in. Like past years, there were some main themes that dominated the flow of announcements as all the major tech players set their sights on growing their business by expanding their offer

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Creative Strategies January 7, 2022

Semiconductor Trends From CES

Ben Bajarin

This year at CES, many of the dominant semiconductor companies, including four in my Silicon Big 5 list, showcased their latest solutions for 2022. When it came to core computing devices, both AMD and Intel showcased their latest chips for notebooks and desktops. But, what I found most fascinating f

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Creative Strategies January 7, 2022

CES 2022: The Automotive Sector Is The New Battleground for Intel, NVIDIA and Qualcomm

Olivier Blanchard

Whether you attend CES in person or virtually, it is easy to become overwhelmed with the sheer volume of announcements, gadgets, innovations and products on display at the annual Vegas show. Even with a plan, it’s a lot to take in in such a short timeframe, let alone process, but having a plan helps

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Creative Strategies January 7, 2022

CES 2022: The PCs Showcase Aims at Maintaining PC momentum

Carolina Milanesi

CES has been traditionally a sound stage for PC manufacturers to showcase what is coming to market for the first 6 to 9 months of the year ahead. However, as the show has broadened its scope and PCs lost their shine over the past few years, fighting for attention was much more difficult. This year,…

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Creative Strategies December 29, 2021

Tech Products I Loved in 2021

Ben Bajarin

Spending time using and researching a wide range of products is part of our day job. Few things make us more excited than when we discover a truly amazing product that adds value to our life. Our passion for great products is also a reason we launched the Delight Scale this year. While not all…

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Creative Strategies December 21, 2021

Save Arm!

Ben Bajarin

It is becoming increasingly clear lately that the Nvidia acquisition of Arm faces more mountains to get approval. With the UK Competition and Market Authority as well as the FTC filing complaints, I struggle to see how the deal goes through without significant new remedy proposals from Nvidia on how

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Creative Strategies December 16, 2021

The Necessity of Device Repairability

Ben Bajarin

There are now more than a few examples of device repairability announcements to declare hardware repairability in specific categories a full-scale trend. Despite legislation like the Right to Repair Act, many companies have been moving toward device repairability for many years now. The two main cat

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Creative Strategies November 10, 2021

The Silicon Big Five

Ben Bajarin

There has been an overwhelming focus on the so-called tech giants aptly named FAANG. With Facebook rebranding to Meta, this will be reorganized, but the acronym is for Facebook/Meta, Apple, Amazon, Netflix, and Google. The common thought was this group consisted of the tech companies driving the te

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Creative Strategies November 3, 2021

Metaverse Platforms

Ben Bajarin

As of now, a handful of companies are being vocal about the Metaverse and the role they want to play in bringing it about. But, like all early trends, there are more questions than answers related to the Metaverse. So, while presenting early vision casting as companies like Microsoft, Nvidia, and Me

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Creative Strategies October 20, 2021

Music to my…Home

Carolina Milanesi

This week at a second Apple Event in just over a month, Apple launched the 3rd generation AirPods, HomePod Mini in new colors, two new chipsets, M1 Pro and M1 Max and two new MacBook Pro. You can find my colleague Ben’s take on the M1 Pro and M1 Max here. Apple also launched a…

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Creative Strategies October 19, 2021

Apple Takes Mac Silicon to the Max

Ben Bajarin

“The transition to Apple silicon is all about bringing its incredible performance, custom technology, and relentless focus on power efficiency to the Mac.” These were the succinct words spoken by Johny Srouji, Apple’s senior vice president of Hardware Technologies. Srouji kicked off the segment of A

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