Research | Creative Strategies

As a part of our broad research into the hardware and software tools that make up critical parts of employee experiences in businesses, we also looked deeply into the opportunity for Macs in the enterprise. Apple has had an interesting relationship with the enterprise. Most, if not all, IT professio

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Creative Strategies March 16, 2022

Best Product Beats Best Bundle

Ben Bajarin

Conventional wisdom in software, especially in enterprise software, is the company that sells the most robust bundle will generally see the apps in that bundle become the default for customers. This has historically been proven true time and again by Microsoft. This was the basis of their main antit

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Creative Strategies March 10, 2022

Apple Silicon: Ultra Clever

Ben Bajarin

I have been arguing for years, and I will die on this hill. Apple silicon remains one of the most innovative products Apple creates on an annual basis. You may disagree with the framing of Apple silicon as a product, but knowing Apple as I do, they view almost everything they create as a product…

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Creative Strategies March 9, 2022

Apple’s Peek Performance Event Delivers to the Pros and the Mainstream

Carolina Milanesi

Apple’s Peek Performance event had something to offer to the most tech-savvy users, creators in particular, as well as mainstream users. Underlining the move to take ownership of its own silicon development is now allowing Apple not only to take care of its highly differentiated user base but to ge

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Creative Strategies March 7, 2022

The Power of Technology Sanctions

Ben Bajarin

As we look on and observe the absurdity of what is happening with Russia invading Ukraine, it has been fascinating to see most of the world power unite against a foreign power acting badly. I recall commentary from world leaders when Russia attempted to invade Georgia, and the message was clear that

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Creative Strategies March 3, 2022

Considerations on Mobile World Congress 2022

Carolina Milanesi

Mobile World Congress 2022 came to an end today, and it seemed like a big success, mainly for people’s spirit and morale. The GSMA released preliminary attendance numbers at around 60,000, roughly half of what was recorded in 2019, the last time the industry came together before Covid. The combinati

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Creative Strategies March 2, 2022

Qualcomm’s Diversification Strategy Takes Shape at MWC22

Olivier Blanchard

Every year, the Mobile World Congress in Barcelona provides the perfect setting for technology companies and their partners to showcase innovative new solutions that leverage the mobile ecosystem to help solve problems, create new categories of services, and transition industries forward. If exhibit

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Creative Strategies February 19, 2022

Beyond VR and AR: Why The Real Metaverse MVPs Will Be Silicon Companies and Cloud Providers

Olivier Blanchard

The term “metaverse” was originally coined by science fiction author Neal Stephenson in his 1992 novel Snow Crash. In the book, the metaverse was a virtual three-dimensional space that users could access via virtual reality goggles and experience through first-person virtual avatars. Virtual real-es

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Creative Strategies February 10, 2022

Samsung’s Galaxy Tab S8 Ultra: Elevating the Android Tablet Experience

Carolina Milanesi

During the latest Unpacked event that Samsung held virtually this week, the smartphone leader launched its latest flagship phone as well as three new Android tablets: the Galaxy Tab S8, the S8+ and the S8 Ultra, its first-ever Ultra tablet. Looking at the specs, it is immediately obvious these lates

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Creative Strategies February 8, 2022

The Arm Wrestle

Ben Bajarin

What many of us believed was inevitable has finally come to pass. Nvidia’s bid to buy Arm has failed. This entire saga has been fascinating to follow. I have heard, or read, all the major arguments for and against this deal and there has been some truth to both sides of the arguments. But, ultimatel

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Creative Strategies February 3, 2022

How Microsoft and Windows Can Retain PC Engagement Long Term

Carolina Milanesi

Last week, the Head of Windows, Panos Panay, penned a blog reflecting on the state of the PC industry and celebrating the success Windows 11 has enjoyed thus far. In 2021, the PC market saw the biggest growth in a decade, with Windows powering 1.4 billion monthly active devices with overall time spe

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Creative Strategies January 26, 2022

Employee Experience and Modern IT

Ben Bajarin

Our first research study of the year was an encompassing look at the modern employee experience from a range of vantage points. One of the lenses we looked through, and the one I want to focus on today, was employee experience as it relates to modern IT. Anyone who has worked at an organization big…

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