Ideas and analysis from the Creative Strategies team.

Technology strategy, semiconductor architecture, product experience, and the future of work.

Latest articles

March 16, 2022 · Ben Bajarin

Best Product Beats Best Bundle

Conventional wisdom in software, especially in enterprise software, is the company that sells the most robust bundle will generally see the apps in that bundle become the default for customers. This has historically been proven true time and again by Microsoft. This was the basis of their main antit

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March 10, 2022 · Ben Bajarin

Apple Silicon: Ultra Clever

I have been arguing for years, and I will die on this hill. Apple silicon remains one of the most innovative products Apple creates on an annual basis. You may disagree with the framing of Apple silicon as a product, but knowing Apple as I do, they view almost everything they create as a product…

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March 9, 2022 · Carolina Milanesi

Apple’s Peek Performance Event Delivers to the Pros and the Mainstream

Apple’s Peek Performance event had something to offer to the most tech-savvy users, creators in particular, as well as mainstream users.  Underlining the move to take ownership of its own silicon development is now allowing Apple not only to take care of its highly differentiated user base but to ge

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March 7, 2022 · Ben Bajarin

The Power of Technology Sanctions

As we look on and observe the absurdity of what is happening with Russia invading Ukraine, it has been fascinating to see most of the world power unite against a foreign power acting badly. I recall commentary from world leaders when Russia attempted to invade Georgia, and the message was clear that

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March 3, 2022 · Carolina Milanesi

Considerations on Mobile World Congress 2022

Mobile World Congress 2022 came to an end today, and it seemed like a big success, mainly for people’s spirit and morale. The GSMA released preliminary attendance numbers at around 60,000, roughly half of what was recorded in 2019, the last time the industry came together before Covid. The combinati

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March 2, 2022 · Olivier Blanchard

Qualcomm’s Diversification Strategy Takes Shape at MWC22

Every year, the Mobile World Congress in Barcelona provides the perfect setting for technology companies and their partners to showcase innovative new solutions that leverage the mobile ecosystem to help solve problems, create new categories of services, and transition industries forward. If exhibit

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February 10, 2022 · Carolina Milanesi

Samsung’s Galaxy Tab S8 Ultra: Elevating the Android Tablet Experience

During the latest Unpacked event that Samsung held virtually this week, the smartphone leader launched its latest flagship phone as well as three new Android tablets: the Galaxy Tab S8, the S8+ and the S8 Ultra, its first-ever Ultra tablet. Looking at the specs, it is immediately obvious these lates

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February 8, 2022 · Ben Bajarin

The Arm Wrestle

What many of us believed was inevitable has finally come to pass. Nvidia’s bid to buy Arm has failed. This entire saga has been fascinating to follow. I have heard, or read, all the major arguments for and against this deal and there has been some truth to both sides of the arguments. But, ultimatel

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February 3, 2022 · Carolina Milanesi

How Microsoft and Windows Can Retain PC Engagement Long Term

Last week, the Head of Windows, Panos Panay, penned a blog reflecting on the state of the PC industry and celebrating the success Windows 11 has enjoyed thus far. In 2021, the PC market saw the biggest growth in a decade, with Windows powering 1.4 billion monthly active devices with overall time spe

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January 26, 2022 · Ben Bajarin

Employee Experience and Modern IT

Our first research study of the year was an encompassing look at the modern employee experience from a range of vantage points. One of the lenses we looked through, and the one I want to focus on today, was employee experience as it relates to modern IT. Anyone who has worked at an organization big…

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