Ideas and analysis from the Creative Strategies team.

Technology strategy, semiconductor architecture, product experience, and the future of work.

Latest articles

June 18, 2023 · Ben Bajarin

The Semiconductor Cycle: Cautious Optimism Amid Market Softness

The semiconductor industry is known for its cyclical nature, and we currently seem to be in a down part of the cycle according to recent earnings reports from major chipmakers. Both consumer and enterprise markets are soft right now, leading to reduced spending on PCs, smartphones, and data center i

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June 13, 2023 · Max Weinbach

Why users are switching from Windows PC to Mac

Apple’s Mac sales are at all time highs with pretty major growth, while there may be some post-pandemic correction in play for the whole PC market, the overall trajectory of Mac sales is looking great. Apple is doing something right with the Mac to convince PC users to switch from Windows PC to Mac.

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June 6, 2023 · Ben Bajarin

Apple Vision Pro: Computing Without Borders

For the entire history of software development, developers have been constrained by the device screen size they are creating apps for. This is the paradigm shift in software creation Apple hopes to accomplish with Apple Vision Pro.  Apple intentionally has stayed away from terms like VR or metaverse

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May 25, 2023 · Ben Bajarin

The Developer Battle and On-Device AI Compute

This is essentially two different but interlinked analyses of the opportunity looming for AI development. On the back of Microsoft BUILD, where Microsoft outlined the fundamental computing platform shift we are witnessing, I wanted to set the broader market context, opportunity, and evolution of com

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March 16, 2023 · Ben Bajarin

The Year AI Goes Mainstream

We are witnessing an inflection point for AI. Before the release of ChatGPT, much of the debate was centered on what would cause AI to move beyond the monotony of backend system processes, automation, and other things there were largely invisible to end customers and cause us to have fundamentally d

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March 13, 2023 · Carolina Milanesi

Why We Should Not Use ChatGPT To Shame Alexa

As Microsoft started rolling out new Bing and Google launched Bard, I have seen many comparing these new generative AI services to digital assistants like Alexa, Google Assistant and Siri, only to point out the gap in capabilities between the two. Even Microsoft’s CEO, Satya Nadella, made the point

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March 3, 2023 · Carolina Milanesi

Considerations On Mobile World Congress 2023

Mobile World Congress (MWC) returned to Barcelona in full force this week. While I write this on my flight home, I have not seen the final number, but I had heard we had around 90 thousand people. It certainly felt like we were back to a pre-pandemic show with a fair amount of cautious optimism…

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February 8, 2023 · Carolina Milanesi

OpenAI Fuels Microsoft Bing’s Race Reset in Search

I was in Redmond this week to witness what we might look back on as a turning point in tech. Microsoft’s CEO, Satay Nadella, took the stage to introduce the evolution of Bing and Edge. On the back of the newly renewed partnership with OpenAI, Microsoft took what it referred to as OpenAI’s newest art

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February 2, 2023 · Ben Bajarin

Theme to Watch in 2023: Cybersecurity and Closing the Detection Gap

If there was one pocket of the technology industry that truly benefited the most from a global pandemic that forced workers from the office into remote locations it was the security industry. A mass exodus from the office to the home caused many CSOs headaches and anxiety as office-based tools, hard

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January 23, 2023 · Ben Bajarin

M2 Max: Under the Hood With the Latest Apple Silicon

Many years ago, I used to give a presentation to business school students specifically about the semiconductor industry. Part of that presentation focused on the wonder of semiconductors where we can marvel at the bigness and smallness of these magical pieces of science. Appreciating the bigness ref

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January 19, 2023 · Ben Bajarin

Macs In the Enterprise: A Cisco Case Study

Last fall, I wrote about the growth potential for Apple’s Macs in the enterprise. I mentioned some research Cisco shared about their Mac choice program and the benefits they have seen as an organization by offering Mac as a choice and supporting Macs on equal footing as Windows. Cisco’s stated goal

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