Ideas and analysis from the Creative Strategies team.

Technology strategy, semiconductor architecture, product experience, and the future of work.

Latest articles

November 8, 2023 · Ben Bajarin

Apple Silicon and the Mac in the Age of AI

Setting the Stage for AI On Device Perhaps unsurprisingly, the vast majority of inquiries I get from investors, founders, and the bulk of our client base from the tech ecosystem is on silicon and AI. For the better part of a year, I have been deeply engaged in these conversations, exploring the limi

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November 1, 2023 · Ben Bajarin

Apple, Qualcomm, Arm, x86 and Increased Silicon Competition

In the latest episode of the Circuit Ben Bajarin and Jay Goldberg discuss the increased competition coming in semiconductors and specific to the personal computer space. Qualcomm Doubles Down on Custom Arm At Snapdragon Summit, Qualcomm confirmed that all of its future products will utilize its own

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October 17, 2023 · Ben Bajarin

The Coming Spatial Computing Battle

We are on the cusp of some interesting times in the technology industry as a battle is looming between Apple and Meta over spatial computing/mixed reality. In case it isn’t totally obvious, the battle will first begin as a war over words as Apple will look to standardize Spatial Computing and Meta w

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October 11, 2023 · Max Weinbach

Pixel 8 Pro: Google’s AI powered super phone

The Google Pixel 8 Pro is the tech giant’s latest flagship smartphone, and it is a device that truly pushes the boundaries of what we can expect from on-device artificial intelligence (AI). The driving force behind these advancements is the Tensor G3 chip, Google’s semi-custom-designed system on a c

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October 9, 2023 · Ben Bajarin

The Complex Dynamics of US-China Semiconductor Trade Restrictions

This is a summary of the latest episode of The Circuit with Ben Bajarin and Jay Goldberg. Congress has recently raised concerns about open-source architecture RISC-V and the potential need for restrictions due to its use by Chinese companies. However, experts agree it will be extremely difficult to

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October 2, 2023 · Ben Bajarin

Innovations in Memory Technology

Memory is one of the most critical components of computing, yet most of us don’t think much about it. On a recent episode of The Circuit podcast, hosts Ben Bajarin and Jay Goldberg interviewed memory expert Steven Woo to discuss the latest developments in memory technology. Here is an expanded summa

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September 27, 2023 · Ben Bajarin

The Chasm for Virtual Reality is Deep and Wide

Over the summer, we ran a consumer survey exploring their interest and current ownership and usage of VR headsets. With Apple’s announcements of Vision Pro, we hoped to gauge the broader consumer opportunity for VR, and maybe someday AR, but also explore how non-owners of VR headsets and owners of V

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September 26, 2023 · Ben Bajarin

The State of Intel via Innovation Summit

Below a summary of topics covered in the latest episode of The Circuit with Ben Bajarin and Jay Goldberg. Last week, Intel held its annual Innovation event where it provided updates on its product roadmap and manufacturing progress. While there were no major surprises, the event gave some insights i

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September 23, 2023 · Carolina Milanesi

Copilot: Microsoft’s Foray into Integrating AI in Everyday Life

In a recent event in New York, Microsoft unveiled Microsoft Copilot, an AI companion that creates a unified experience across various Microsoft platforms apps and services. Microsoft Copilot promises a unique blend of web intelligence, work data context, and real-time PC activity to enhance user ass

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September 21, 2023 · Ben Bajarin

Thinking about AI

A few weeks ago, I gave a presentation summarizing my current thoughts and observations related to this AI moment we are observing.  The most important caveat here is we are in one of those moments where there are more questions than answers, and all we can do is rely on our experience and historica

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