Executive counsel
We help leadership teams pressure-test strategy before a platform shift is fully reflected in the market.
Explore advisory workIndependent technology analysis since 1969.
80%Trusted by 80% of the top 10 Fortune 500 technology companies.
What we do
Market transitions are often misread because each layer gets analyzed in isolation. Our work starts with the operating constraint, follows it through the stack, and shows where the strategic pressure lands.
We help leadership teams pressure-test strategy before a platform shift is fully reflected in the market.
Explore advisory workWe combine technical depth with customer behavior so the direction of travel becomes clear before the data is complete.
Explore market intelligenceWe turn infrastructure constraints and product transitions into a sharper view of business quality and market structure.
View the programIndustry impact
Creative Strategies began in 1969. Our work has moved with the market, from early personal-computing research and the original IBM PC era to the full-stack economics of AI.
Read our historyCreative Strategies research

Analyst-grade intelligence on AI's full-stack impact. The work connects semiconductors to infrastructure, then follows the change into software and adoption.
View all researchMost AI benchmarks still do a mediocre job of explaining how useful models are in the kinds of agentic workflows businesses actually care about. That is not because benchmarks are useless. They are useful. But many of them are still optimized around narrow tasks, coding-heavy environments, academic-
Read the report →I have a habit when I review gaming hardware: I use the review as an excuse to finally play something I have been putting off. The RTX 5090 was my excuse to play Alan Wake 2, and I loved that game. The MSI Claw 8 EX AI+ became my excuse to restart Marvel’s Spider-Man 2,…
Read the report →The web’s transaction model was designed for humans. You visit a page, see an ad, click a link, or buy something. Every monetization mechanism built over the past three decades, advertising, subscriptions, paywalls, affiliate revenue, assumes a person made a choice. That assumption is breaking. At A
Read the report →No Overpromising, Meeting Users Where They Are At WWDC, the expectation is for a long list of new features rolling across every OS Apple supports in its portfolio. This year, Apple reframed that. Rather than leading with what is new, the keynote centered on perfecting and homogenizing the experience
Read the report →Research portal · Coming soon
The coming portal turns the Diligence Stack corpus into a working surface. Ask a question, trace the citations, then move into the full report or maintained model when your access includes it.
The return begins with useful utilization. Power, time-to-energize, and the workload mix determine whether purchased compute becomes productive capacity or stranded capital.
Creative Strategies media
Latest video · June 9, 2026
Latest video · June 3, 2026
Latest video · May 25, 2026
Work with us