Four publications. One view of the technology stack.

No Overpromising, Meeting Users Where They Are At WWDC, the expectation is for a long list of new features rolling across every OS Apple supports in its portfolio. This year, Apple reframed that. Rather than leading with what is new, the keynote centered on perfecting and homogenizing the experience

Creative Strategies June 7, 2026

A Transformed Cisco Steps Into a Familiar Role

At Cisco Live 2026 in Las Vegas last week, Jeetu Patel took the stage as President and Chief Product Officer in front of 20,000 attendees from 75 countries and delivered on a prediction he made two years ago: that Cisco would be unrecognizable as a company. The portfolio on display made the case wit

Creative Strategies June 6, 2026

Boring is Best: The Lenovo Yoga Slim 7x is My Default Snapdragon Laptop

I’m now on day three of product reviewing, and today I’m looking at the Lenovo Yoga Slim 7x with the Snapdragon X2 Elite. This is a laptop that gets almost everything right. Good products tend to be boring, and that’s exactly what makes this machine so impressive. I was watching the movie The Hitman

Creative Strategies June 5, 2026

The Asus Zenbook A16 is the first premium Snapdragon laptop, if you buy the right one

Normally I don’t talk about specs in a review. The spec sheet is not the product. The overall experience is the product, and the overall experience on this laptop is good. Not my favorite in the world, but good. I’m breaking my rule this time because the person considering this laptop is the most sp

Creative Strategies June 4, 2026

The Dell XPS 14 Is Back, and Dell Nailed It

I have had the new Dell XPS 14 for a few months now. Let’s get the big statement out of the way first: this is the first Windows laptop I’ve used in a long time that feels like they cared about the user experience. Saying a Dell feels as nice and premium as a Mac…

Creative Strategies June 4, 2026

The PC Built for Agents

The RTX Spark is Microsoft and Nvidia’s joint statement about what the PC needs to become, and who gets to help define that. Microsoft Build, running this week in San Francisco, made the software half of that argument explicit. The Machine Behind the Agent The chip, formerly codenamed N1X, combines

Creative Strategies June 3, 2026

Qualcomm at Computex: A Decade-Long Bet Starts Here

Cristiano Amon called 2026 the Year of the Agent. The label is directionally right, but it suggests a milestone that has been reached rather than one that is still being built toward. What Computex actually showed is a company positioning itself for a transition that is only beginning, one that will

Creative Strategies June 3, 2026

Microsoft Build 2026: RTX Spark and Windows’ Apple Silicon Moment

Microsoft Build 2026 was the week Windows stopped trying to win on the spec sheet and started trying to win on the thing that makes a computer worth using. For years the Windows answer to the Mac was some version of “we can match that.” A faster chip here, a borrowed feature there. This was…

Creative Strategies May 21, 2026

The Smart Glasses Race Will Be Won on Style as Much as AI

Google used Google I/O this week to announce intelligent eyewear partnerships with Warby Parker and Gentle Monster, powered by Gemini and built on Android XR with Samsung and Qualcomm. The announcement was notable not just for what the glasses can do, but for how deliberately Google thought about wh

Creative Strategies May 19, 2026

Google I/O 2026: Gemini 3.5 Flash and Google’s Agent Platform Strategy

Google I/O 2026 turned a model launch into a platform statement. It was the clearest evidence yet that Google wants Gemini to become the operating layer for work across consumer products, developer tools, enterprise systems, and cloud-managed agents. Gemini 3.5 Flash is the center of that story. Goo

Creative Strategies May 12, 2026

The Android Show 2026: Android’s Intelligence System Era

Google’s Android Show was more important than a pre-I/O feature preview. It was the clearest evidence yet that Google’s decision to give Android its own stage is the right one. Google started carving Android out this way last year, and this year’s show made the case for continuing that separation mu

Creative Strategies May 12, 2026

Googlebook is a Post-OS Bet

Google announced Googlebook today, and the most useful sentence in the entire post is one Alex Kuscher slips in early: “moving from an operating system to an intelligence system.” That line tells you how to read everything that follows. What Google didn’t sell For months the industry conversation wa