Carolina Milanesi

Carolina examines how people adopt technology and how experience changes product value across consumer and enterprise markets, collaboration, and employee engagement.

Report · October 21, 2025

Apple Takes the Wheel: A Perfect Lap Between Tech, Culture, and Formula 1

Coming fresh from the Austin Grand Prix, I couldn’t help but notice how different the atmosphere felt compared to just a few years ago. The crowd was electric, yes, but also incredibly diverse — not just in nationality, but in age, gender, and background. From families and first-timers to Gen Z fans

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Report · October 10, 2025

Gemini Enterprise: Google’s Shift to Holistic Enterprise AI

With Gemini Enterprise, Google wasn’t just announcing another “AI for business” product. Rather, Google is staking a claim to a much more ambitious vision: embedding AI across every workflow, across every level of an organization, in a way that feels seamless and pervasive. Addressing the Enterprise

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Report · October 7, 2025

From Assistants to Agents: Microsoft’s Copilot Steps Forward, and Sideways

Microsoft’s latest announcements on Microsoft 365 Premium and new Copilot “agents” mark an important step toward the future of AI in productivity. But while the vision is clear, the path for users is less so. The Announcements: Premium and Agent Mode This past week, Microsoft unveiled two major upda

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Report · October 1, 2025

Amazon’s New Wave of Devices: AI, Storytelling, and the Move Upmarket

Amazon has built its reputation on delivering reliable, affordable consumer hardware that ties seamlessly into its services. From the first Kindle to the rise of Echo smart speakers, its devices have consistently done exactly what they promised. Ok maybe with the exception of the Kindle phone but as

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Report · September 10, 2025

Slim, Smart, Integrated: The Real Story of Apple’s September Event

Apple’s September event was, once again, a masterclass in storytelling, weaving together sleek design, life-saving Apple Watch narratives, and the deliberate invocation of Apple Intelligence. In the run-up, chatter circled around familiar themes: whether tariffs would nudge prices upward, what “Air”

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Report · September 7, 2025

Samsung’s AI Home Vision: Smart Living Without the Hype?

IFA has always been the tech show that most reinvented itself following the hot trends in tech: from smartphones, to wearables, all the way to this year smart home, the show has seen AI infused everything and home robotics. Samsung leaned in harder than most with its unveiling of “AI Home: Future Li

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Report · August 1, 2025

Apple Q3 2025: Outperforming in a Challenging Environment

Apple’s fiscal Q3 2025 showcased a strong performance, setting a June quarter record for revenue at $94 billion—up 10% from last year and ahead of management’s own expectations. Growth was broad-based, with significant contributions across iPhone, Mac, and Services segments. The company also establi

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